Emanuele Zanardelli

...My camera is set. I then communicate to the couple clearly and effectively what I want from them. My prompts and directions add style and finesse and make the image appear believable to the viewer. Photography is 99% personality and 1% shooting. If you are not enthusiastic or fun, how can you expect your couple to be? I have heard fellow photographers say that their couple over the weekend “didn’t work it.” I agree that some couples can be more of a challenge but that is no excuse for an average result.
Don’t lose faith, trust your instinct and extract as much love and emotion out of the couple as possible. I believe that too many photographers overshoot believing that it costs them nothing to do so. Before I even look through the viewfinder, I ask myself, “Is this working?” If it is not and I am not feeling it, I simply don’t shoot.
Once I have told the story of a particular scene, I move on to a different one. I am an artist but I need to sell my art during the week so I shoot to sell.
You don't have to be the best ...You just have to be better than last week.
By Jerry Ghionis